ABOUT / CONTACT THE WORK
BUILDING TOMORROW | #UNEDUCATEYOURSELF Social / Digital / Conceptual
How do you get a young person in America, who has likely grown up with an opportunity for education, to relate with a young person in Uganda - who has grown up without an opportunity for education? How do we make the lack of potential real to someone who cannot relate? The question we needed to ask was quite simple: 
What if YOU were born without potential? So we created Uneducate Yourself: a microsite that pulls in a user’s personal information (via Facebook) and changes the life they know to look like the life they’d have, if they never had a school to go to. It then produces a shareable infographic that users are encouraged to post to Facebook, Twitter and Instagram to spread Building Tomorrow’s message and ultimately grow its base of believers. The results were amazing.
Agency: Young & Laramore