Research told us that people are more likely to be Y donors if they feel like part of a community. And, when you step into a Y, you realize that the community people are searching for is all around you.

We tapped an editorial photographer, Joe Swide, to catch real moments at real Y’s and we created TV, social and print that captured the spirit of the Y community.

Credit: Young & Laramore
CD: Bryan Judkins
W: Jane Driver