Andretti hired me as an in-house creative director after a major rebranding effort. RBB, a branding agency, had developed a logo and typography system for their rebrand to Andretti Global, but a deeper level of in-house integration of their system needed to be put in place, and a brand story and visual language needed to be developed in accordance with it.

Andretti has grown from an Indycar legacy brand to a globally-recognized, multi-series racing team, so much of our effort was based around unifying all of Andretti’s properties under one brand.

I wrote, art directed and designed the brand guidelines below as part of that effort.