INDIANA FARM BUREAU INSURANCE
INDIANA FARM BUREAU INSURANCE
INDIANA FARM BUREAU INSURANCE
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When it comes to insurance, customization is king. Research told us that, after the events of the last few years, the target cares more than ever that they aren’t paying too much for insurance, or covered too little. We also knew that our target audience, millennials, live a wide variety of lifestyles. Thats why, in these spots, we frame IFBI agents as not only experts at insurance, but experts at your insurance.
Credit: Young & Laramore
CD: Trevor Williams
W: Kait Wilbur
INDIANA FARM BUREAU INSURANCE
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We knew one thing for certain about our target - they don’t want to think about insurance. We saw, overwhelmingly, in our research that young insurance buyers preferred to have an expert to handle their insurance for them, so they can spend time living their lives. In these spots, we frame IFBI agents as the burden removing expert our target is searching for.
Credit: Young & Laramore
CD: Trevor Williams
W: Kait Wilbur / Charlie Hopper
INDIANA FARM BUREAU INSURANCE
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(I wrote these ads, with help from the great Charlie Hopper)
Credit: Young & Laramore
CD: Trevor Williams
W: Charlie Hopper